Online appointment booking software

You’d think appointment booking software is just for booking client appointments. But the hidden power of a good appointment booking system is that you’ll get double the number of bookings than when you use just a normal system.

Email is the enemy

Still, too many people rely on email to book their appointments. Emailing back and forth, hoping your contact keeps replying as you try to find a day and time to meet.

It’s an astonishing number, but 73% of organisations still rely on email to set appointments. The Zoho Bookings Appointment Scheduling Survey (2025) showed that number. And still 52% of people rely on phone to get appointments in.

But people don’t want to wait for the right moment to find out if they can get an appointment with you. You’ll be lucky if they take the time to email you or pick up the phone to call you.

Here’s a comparison between email and automated systems. It’s obvious what your customers want.

The #1 reason you want to use an online appointment booking system

It’s easy for the customer and it shortens sales cycles. It costs less money to close a client. There are fewer abandoned deals. Mayor reasons why you should choose an online appointment booking system.

Another big reason to go automated is that you can keep track of things.

• How many appointments were booked
• How many starts of the booking form
• What’s the conversion rate
• Where are the leads coming from
• What the sales pipeline looks like

And automating this is for one thing only. To reduce friction and get more clients.