Acuity Scheduling: Is It Worth It? (+ Cheaper Alternative)

If you’re researching or using Acuity Scheduling, you’re probably trying to answer one question: Is it worth the money, and is there something better for less?

This page breaks down every Acuity plan, what you actually get (and what’s suspiciously missing on the cheaper tiers), and compares it to TimeTuna. A modern scheduling tool that costs a fraction of the price.

Acuity Scheduling: Quick Summary

Acuity Scheduling, now owned by Squarespace, offers three paid plans. There is no free plan, only a 7-day free trial.

Plan	Monthly billing	Annual billing	Calendars
Emerging (Starter)	$20 / mo	$16 / mo	1
Growing (Standard)	$34 / mo	$27 / mo	6
Powerhouse (Premium)	$61 / mo	$49 / mo	36

Note: Acuity recently rebranded plan names (Emerging → Starter, Growing → Standard, Powerhouse → Premium). Same features, new names.

Plan 1: Emerging / Starter: $20/month

The entry-level plan is designed for solo professionals. Here’s what you get:

• 1 calendar
• Unlimited appointments
• Online payments via Stripe, Square, or PayPal
• Client self-scheduling
• Basic appointment confirmations and reminders

And here’s what you don’t get:

• ❌ Branding removal, your booking page will say “Powered by Acuity Scheduling”
• ❌ SMS reminders
• ❌ Group scheduling

That’s a significant limitation. If you’re sending your booking link to clients, prospects, or customers, your page is advertising Acuity, not your brand. Secondly, Acuity booking pages are vanilla-branded, just like Calendly. TimeTuna actually helps you stand out from the crowd with a fully customizable booking page.

Plan 2: Growing / Standard: $34/month

This is Acuity’s most popular tier. It adds meaningful features over the Emerging plan:

• Up to 6 calendars
• SMS reminders (reduces no-shows significantly)
• Sell packages, subscriptions, and memberships
• Gift certificates
• Group classes and events
• Branding removal: the “Powered by Acuity” badge is finally gone

At $34/month on monthly billing, this is where most independent professionals land, but it’s a steep jump from the entry plan just to remove someone else’s branding from your own booking page.

Plan 3: Powerhouse / Premium: $61/month

The top tier is built for clinics, agencies, and businesses that need serious compliance or developer access:

• Up to 36 calendars
• HIPAA compliance (essential for healthcare providers)
• Custom API access
• Advanced reporting
• Multiple time zone support for distributed teams
• White-label branding

If you’re a solo consultant, coach, or freelancer, you almost certainly don’t need this plan. But if you’re running a multi-practitioner clinic or need HIPAA compliance, it’s the only option Acuity offers.

TimeTuna focuses on solopreneurs, creators, and (small) agencies. We think charging over $60 /month is not realistic for this target audience. Our top-line plan is priced lower than Acuity’s “Growing” plan and is at least on par feature-wise. It just focuses on different target audiences.

The Real Cost Problem with Acuity

Here’s the uncomfortable truth about Acuity’s pricing:

• No free plan. You get 7 days, then you’re paying.
• Branding removal costs extra. You need at least the $27/month (annual) plan to remove Acuity’s logo, meaning the cheapest plan actively promotes a business you’re paying $200+/year for on your booking page.
• It adds up fast. At $34/month on a monthly billing plan, you’re paying $408/year just to have a clean, brand-free scheduler. That’s before any business tools you might need on top.
• Owned by Squarespace. If you don’t use Squarespace for your website, you’re paying for platform integration you’ll never use. Plus, everyone loves supporting the little fish, no? And Squarespace is not a little fish anymore.

Is Acuity Scheduling Worth It?

Acuity is a solid tool: particularly for businesses that need packages, intake forms, HIPAA compliance, or multi-staff scheduling. If those features are central to how you operate, Acuity’s pricing is justified.

But for the majority of independent professionals: coaches, consultants, freelancers, and creators, Acuity is simply over-engineered and overpriced. You end up paying for complexity you don’t need, and the booking page itself isn’t particularly beautiful.

A Better Alternative: TimeTuna

If what you actually want is a beautiful, branded scheduling page that impresses clients, without the enterprise overhead, TimeTuna is worth a serious look.

	Acuity (Growing)	TimeTuna Pro
Monthly cost	$34 / mo	~$10 / mo
Annual cost	$27 / mo ($324/yr)	€120 / yr (~$130)
Free trial	7 days	14 days
Branded booking page	✅ (Growing+ only)	✅ All plans
Remove tool branding	✅ (Growing+ only)	✅ All plans
Beautiful design	Functional	Design-first
AI page generation	❌	✅
Video backgrounds	❌	✅
Google / Microsoft Calendar sync	✅	✅
Google Meet / Teams links	✅	✅
SMS reminders	Growing+ only	✅ Team plan
Stripe payments	✅	✅ Team plan
HIPAA compliance	Powerhouse only	❌

What Makes TimeTuna Different

TimeTuna is built around one idea: your booking page should be as impressive as your work. Where Acuity gives you a functional form, TimeTuna gives you a visual experience. Custom video backgrounds, branded cover images generated by AI, your logo front and center, and a clean layout that makes you look like a premium professional from the first click.

Setup takes under a minute. (It actually takes less than 30 seconds) Connect Google or Microsoft Calendar, answer a few questions, and TimeTuna’s AI builds your page, including the cover image. No design skills required.

Who TimeTuna Is For

• Coaches and consultants who want a booking page that reflects their brand quality
• Freelancers and creatives who send booking links to potential clients
• Solopreneurs who need professional scheduling without enterprise pricing
• Anyone tired of paying $34+/month just to remove another tool’s branding from their own page

Bottom Line

Acuity Scheduling is a capable tool, but its pricing structure forces you to pay more just to get basics like branding removal and SMS reminders. For most independent professionals, that’s not a great deal.

If you need packages, memberships, HIPAA compliance, or multi-staff scheduling, Acuity’s Growing or Powerhouse plan is worth the cost. But if you want a stunning, branded booking page that wins clients, at a price that doesn’t sting, TimeTuna is the smarter choice.